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9 Deadly Mistakes Home Sellers Make
Mistake #1. Using a
real estate agent instead of a Realtor
When you're looking for help
buying or selling property, it's important to remember that
the terms "real estate agent" and "Realtor"
are not synonymous. Realtors can provide an extra level
of service, and to be a Realtor you must be a member of
the National Association of Realtors (NAR). The equivalent
organization in Canada is the Canadian Real Estate Association
(CREA). Both are non-profit trade organizations that promote
real estate information, education and professional standards.
The National Association of Realtors also has earned a strong
reputation for actively championing private property rights
and working to make home ownership affordable and accessible.
The NAR and CREA members adhere to a strict code of ethics
founded on the principle of providing fair and honest service
to all consumers. Realtor business practices are monitored
at local board levels. Arbitration and disciplinary systems
are in place to address complaints from the public or board
members. This local monitoring keeps Realtors directly accountable
to the individual consumers they serve and therefore the
consumer is more likely to find better service and accountability
by using a Realtor.
Mistake #2. Complacent
marketing when selling a home
When selling your home there
are no guarantees that the ultimate buyer of your home will
have simply walked through the front door. In many cases
you may have to bring your home to the buyer. Effective
marketing will help ensure that your property receives maximum
exposure to attract a ready, willing and able buyer in the
shortest period of time. Ask your Realtor to list for you
all of the ways he/she intends to market your home and on
what time-line. Also, be sure to ask about the home being
advertised on the Internet.
Mistake #3. Taking for
granted the "curb appeal" of your home
When you're preparing your house
for sale, remember the importance of first impressions.
A buyer's first impression can make or break whether they
even want to go inside for a look. It is estimated that
more than half of all houses are sold before the buyers
even get out of their cars. With that in mind, be sure to
stand outside of your home and take a realistic "fresh
look" and then ask yourself what can be done to make
the "curb appeal" improve. Also ask your Realtor's
opinion as to how to improve the curb appeal. It could make
a huge difference in your final sales price.
Mistake #4. Forgetting
about health and safety issues
Be upfront and disclose to your
Realtor any problems with the property. The problems are
going to be discovered anyway. A decade ago, health and
safety issues were rarely a part of the typical real estate
transaction. Today, however, it's common for inspections
relating to health, safety, and even environmental concerns
to be a part of most sales contracts. Moreover, in many
states, the seller must disclose to the buyer any knowledge
of existing property problems. In many cases, these issues
have been or can be factored into the home's listing price.
Mistake #5. Forgetting
what you would want to see if you were the buyer of your
home
Remember that although people
can be different in personality, they tend to be the same
when it comes to expectations at someone else's expense.
In other words, a prospective buyer would probably like
to see a perfect home from top to bottom, inside and out,
when it comes to your home. Try to do as many of the following
items as possible to improve the likelihood of an expedient
home sale
On the outside
- Sweep front walkway
- Remove newspapers, bikes and toys
- Park extra cars away from the property
- Trim back the shrubs
- Apply fresh, clean paint throughout
- Clean windows and window coverings throughout
- Keep plumbing and all appliances in working order
- Maintain all sealant (window, tub, shower, sink, etc.)
in good condition
- Make sure roof and gutters are clean and in good condition
- Mow the lawn frequently and plant flowers
- Keep pet areas clean
On the inside
- The kitchen and bathroom should shine
- Quick once-over with the vacuum; carpets should be clean
- Place fresh flowers in the main rooms
- Put dishes away, unless setting a formal display for
decoration
- Make all beds and put all clothes away
- Open drapes and turn on lights for a brighter feel
- Straighten closets
- Put toys away
- Turn off television
- Play soft music on the radio/stereo
- Keep pets out of the way and pet areas clean and odor-free
- Secure jewelry, cash, prescription medication and other
valuables
- Enhance the spaciousness of each room
Mistake #6. Thinking
you need to be in the home to explain things to a prospective
buyer
You will be better served if
you all your Realtor to do their job without you there.
Most potential buyers usually feel more comfortable if they
can speak freely to the real estate professional without
the owners being present. If people unaccompanied by an
agent request to see your property, you should refer them
to your real estate professional for an appointment.
Mistake #7. Not knowing
how to price your home to sell
Perhaps most challenging aspect
of selling a home is listing it at the correct price. It's
one of several areas where the assistance of a skilled real
estate agent can more than pay for itself. Listing the home
too high can be as bad as too low. If the listing price
is too high, you'll miss out on a percentage of buyers looking
in the price range where your home should be. This is the
flaw in thinking that you'll always have the opportunity
to accept a lower offer. Chances are the offers won't even
come in, because the buyers who would be most interested
in your home have been scared off by the price and aren't
even taking the time to look. By the time the price is corrected,
you've already lost exposure to a large group of potential
buyers. The listing price becomes even trickier to set when
prices are quickly rising or falling. It's critical to be
aware of where and how fast the market is moving - both
when setting the price and when negotiating an offer. Again,
an experienced, well-trained agent is always in touch with
market trends - often even to a greater extent than appraisers,
who typically focus on what a property is worth if sold
as-is, right now.
Mistake #8. Not planning your move
earlier enough
Many sellers simply don't plan their move
early enough and then feel totally overwhelmed at the time
of moving out of the house. If you are able to move at any
time of the year, don't wait until summer, the peak-moving
season. Consider also that the first and last few days of
the month are extra busy. If you plan to sell your house,
get it on the market as soon as possible. Keep a record
of all expenses related to the move, some of which may be
tax deductible. Fill out the Personal Household Inventory
for each room. This is important for establishing the amount
of declared valuation for the shipment and as a permanent
inventory for insurance purposes. List, as nearly as possible,
the year of purchase and original cost of each item. Attach
any invoices or records of purchase to the completed inventory.
Prepare a separate high-value inventory if the shipment
will contain articles of "extraordinary" value.
The following list includes items that might fall into this
category:
- Antiques
- Art Collections
- Cameras
- China Collections
- Computer Equipment
- Crystal
- Figurines
- Firearms
- Jewelry
- Manuscripts
- Oriental Rugs
- Silver
- Stones Or Gems
- Tapestries
- TVs Or Stereos
Also, unless you have been given a binding
moving estimate where a firm cost is established in advance,
the exact cost of a move cannot be determined until after
the shipment has been loaded on the van and weighed. The
weight on which charges are based is calculated by weighing
the van before and after loading. The total cost of the
move will include transportation charges, any charges for
declared valuation, plus charges for any extra services
performed at your request. All of these charges are based
on tariff rate schedules.
Mistake #9. Using a "convenient"
Realtor rather than using an experienced Realtor
When working with a real estate agent it's
critical that you have full confidence in that agent's experience
and education. A skilled, knowledgeable agent should be
able to explain to you exactly why your home needs to be
priced at a certain level - compared to recent listings
and sales of homes similar to yours. Experienced agents
also know exactly what the current pool of buyers are looking
for in relation to particular styles and price ranges of
properties. A skilled agent can recommend changes that will
enhance the salability of your home, thus increasing the
price - and/or decreasing the length of time before a sale.
Copyright © 2001 By Referral Only, Inc.
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